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Working the land makes agricultural producers farm strong, but pivoting to new, unfamiliar practices takes a different kind of strength. The strength to change.

While soil erosion is a natural process, humans have the ability to assist, mitigate or defeat erosion. The good news is, regenerative agriculture is a tool in the battle against erosion. 

An oilman felt the responsibility to use his resources to help farmers and ranchers improve their livelihoods, and benefit all of mankind, by rejuvenating the land.

From a broom closet to a modern laboratory, soil testing has been at the heart of Noble research and services for 75 years.

Noble President and CEO Steve Rhines sits for an in-depth Q&A to discuss the organization’s transition to regenerative ranching and what it means for the producers it serves and society at large.

It’s not easy to step out of tradition or begin a new venture. For these farmers and ranchers, improving the long-term health of the land and their finances were worth the challenges.

Enjoy a classic beef dinner from the U.S. Navy, based on a recipe used to feed sailors in the year World War II ended and Noble Research Institute began.

Tim Jones and Chie Morizuka give back to Noble Research Institute after finding success with regenerative ranching.

A Question and Answer session with five ranchers who have worked with Noble Research Institute over the years.

Ann Noble Brown passed away on April 7, 2021. She played an instrumental role in shepherding the organization from 1951 to 2005.